Role Summary The CMO will own Trueview's end-to-end marketing strategy - brand building, product marketing, demand generation, channel/dealer marketing, and digital presence - across B2B (dealer/distributor network) and B2C touchpoints. This is a hands-on leadership role requiring someone who can operate strategically while staying close to execution, working from our Aurangabad offi ce in direct collaboration with sales, product, and leadership teams.

Key Responsibilities

1. Strategy & Brand Leadership Define and own Trueview's overall marketing strategy, positioning, and brand architecture across all product lines (DSS, TrueBoard, dash cams, and future launches)

Build Trueview into a recognized, trusted brand in the CCTV and display solutions category, both regionally and nationally

Own the annual marketing budget, planning, and ROI accountability

2. Demand Generation & Digital Marketing Lead performance marketing, SEO, social media, and content strategy to drive qualifi ed leads for both direct and channel sales

Oversee website, digital campaigns, and marketing automation to support the full funnel - awareness to conversion

Drive data-informed decision-making using campaign analytics and market intelligence

Product Marketing & Launches

Partner closely with product and R&D; teams to craft go-to-market strategies for recent product launches

Develop sales enablement content, consultative playbooks, and positioning for the dealer/distributor and direct sales teams

Conduct ICP and market research to sharpen product-market fi t and messaging across categories

Channel & Dealer Marketing

Design and execute marketing programs that support and activate Trueview's dealer and distributor network

Build co-branded campaigns, trade marketing initiatives, and channel incentive/loyalty programs (e.g., True Rewards)

3. Team & Stakeholder Management Build, lead,



and mentor an in-house marketing team across digital, content, design, and product marketing functions

Manage relationships with external agencies and specialist vendors where required

Collaborate closely with sales, product, and customer support leadership to ensure marketing-sales alignment

4. Brand Partnerships & Campaigns Identify and execute strategic brand collaborations and multi-platform media campaigns to expand reach and visibility

Represent Trueview's brand voice consistently across all customer and trade touchpoints

Requirements

Minimum 10 years of overall marketing experience, with a proven track record in a senior leadership role (Head of Marketing / VP Marketing / CMO)

Prior experience in electronics, consumer durables, security/surveillance, B2B manufacturing, or a related hardware/tech category strongly preferred

Demonstrated experience managing both B2B (dealer/distributor/trade) and B2C marketing simultaneously

Strong grounding in digital marketing (performance, SEO, social, content) alongside traditional/offl ine brand building

Experience building and leading a marketing team, and managing external agency relationships

Data-driven mindset with strong analytical and budget management skills

Excellent communication and stakeholder management skills - comfortable working closely with founders/CXOs

MBA or equivalent in Marketing/Business preferred, but not mandatory for the right candidate with strong experience

What We Offer A high-ownership leadership role shaping the marketing function from a foundational stage Direct access to and collaboration with company leadership The opportunity to build a category-leading brand in a growing industry

Competitive compensation aligned with experience

Note on location: This is a full-time, work-from-offi ce role based in Chhatrapati Sambhajinagar (Aurangabad). Candidates should be based in or willing to relocate to Aurangabad.

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