PR Associate – Luxury Fashion

Celebrity, Media & Industry Relations

Location: Mumbai (Hybrid)

Experience: 1–2 years

Salary: ₹20,000–₹30,000
About Basil Leaf

Basil Leaf is a luxury occasionwear label specialising in handcrafted lehengas, sarees and contemporary Indian silhouettes. The brand is stocked across Pernia’s, AZA, Ogaan and other premium multi-designer platforms.
The Role

We are looking for a sharp, fast-moving and well-presented PR Associate who genuinely follows fashion, Bollywood, content and pop culture.

You will work closely with our PR agency and internal team to build relationships across the celebrity, styling, media and fashion ecosystem and turn opportunities into meaningful brand visibility.
What You'll Do
Build and maintain relationships with celebrity stylists, editors, influencers and industry contacts
Identify and pursue relevant celebrity styling, gifting and collaboration opportunities
Support media outreach, editorial placements, founder stories and brand features
Coordinate with our PR agency and ensure opportunities are followed through




Stay updated on Bollywood, fashion, stylists, creators and cultural trends
Who We're Looking For
1–2 years of experience in fashion PR, celebrity management, communications or a related role
Robust interest in fashion, Bollywood and content
Existing industry relationships are a strong advantage
Excellent communication skills and a confident, polished and presentable personality
Sharp, proactive and quick with strong follow-through
Valuable understanding of social media and fashion content
Someone who enjoys networking and genuinely wants to build a career within the fashion industry
Comfortable working in a fast-paced environment and taking ownership

What Matters Most

We are looking for someone who knows the industry, is hungry to build relationships, spots opportunities quickly and gets things moving.

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks:
Provident Fund

Work Location: In person

📌 Public Relations Chembur
🏢 X & O CLOTHING PRIVATE
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