Role Overview:
The Load Booking & Sales Coordinator is responsible for securing profitable freight, negotiating rates, and managing day-to-day dispatch operations. This role uses freight platforms like DAT and customer portals to source loads, build relationships, and ensure efficient, on-time deliveries. Acts as the central communication point between drivers, customers, and internal operations.

Key ResponsibilitiesLoad Booking & Sales
Source and book freight using DAT, customer portals, broker boards, and direct shipper contacts.
Negotiate rates to maximize margins and overall fleet utilization.
Maintain strong customer relationships to drive repeat and consistent freight opportunities.
Proactively identify new lanes, opportunities, and business growth possibilities.

Dispatch & Operations Coordination
Assign loads to drivers based on hours-of-service, equipment type, and location.
Track trucks in real time using platforms like Samsara and communicate ETAs to customers.
Resolve in-transit issues such as delays, breakdowns, or detention.




Optimize routing to reduce costs and improve delivery efficiency.
Generate basic reports in Excel for load margins, utilization, and performance tracking.

Skills & Tools
Solid sales, negotiation, and communication skills
Proficiency with DAT, customer portals or broker boards, LoadStop, Samsara, and Microsoft Excel
Knowledge of Dry Van, Reefer, and Lowboy operations
Ability to multitask and stay organized in a fast-paced environment

Experience
2–4 years in trucking dispatch, logistics, freight brokerage, or load booking
Experience negotiating freight rates and booking loads on DAT or similar platforms
Previous work with Dry Van, Reefer, and Lowboy equipment preferred

Benefits
Market-competitive salary with performance-based commission
Opportunities for advancement into sales, dispatch management, or operations leadership
Supportive and growth-focused work environment

Job Type: Full time

Pay: ₹35,000.00 - ₹60,000.00 per month

📌 Usa Trucking Load Booking & Sales Coordinator Patiala (India)
🏢 Rudra Logistics
📍 India