For a construction/infrastructure company in Mumbai, I would recommend making this a combined role: “Social Media Manager + In-house Photographer & Videographer” if you want one person to handle the complete digital content cycle—from visiting sites and capturing content to editing, posting, and reporting.

Construction social media works best when the content is based on actual projects, site progress, milestones, people, safety, technology and completed work, rather than generic promotional posts. (Percepture)

Job DescriptionSocial Media Manager & In-house Photographer / Videographer

Location: Mumbai

Department: Marketing / Corporate Communications

Industry: Construction & Infrastructure

Employment Type: Full-Time

Work Mode: On-site / Field Visits as required

Reporting To: Management / HR / Marketing Head

1. Role Purpose

We are looking for a creative, proactive and technically skilled Social Media Manager & In-house Photographer/Videographer to manage the company's digital presence and create high-quality visual content from our construction and infrastructure projects. The person will be responsible for planning, capturing, editing, publishing and monitoring content across social media platforms, while regularly visiting project sites to document project progress, milestones, achievements, people and company activities.

1. Key ResponsibilitiesA. Social Media Management

- Manage the company's official Instagram, Facebook, LinkedIn and YouTube accounts.
- Develop and maintain a monthly social media content calendar.
- Plan and publish regular posts, reels, stories, carousels and videos.
- Create content around:
- Ongoing construction projects
- Completed projects
- Project milestones
- Road, highway and infrastructure works
- Site progress
- Before & after project visuals
- Construction technology and machinery
- Safety initiatives
- Quality-control practices
- Employee/team achievements
- Management/leadership activities
- Awards and recognitions
- CSR activities
- Company events
- Employee engagement activities
- Recruitment and employer branding
- Write professional captions, headlines, hashtags and descriptions.
- Monitor comments, messages, mentions and audience engagement.
- Research construction, infrastructure and social-media trends and identify relevant content opportunities.
- Maintain consistent company branding across all platforms.
- Coordinate with management and project teams for content approvals.

A structured content calendar, analytics tracking and community management are standard parts of a professional social-media role. (Indeed) B. Project Site Photography
- Regularly visit company project sites in Mumbai, Maharashtra and other locations as required.
- Photograph:
- Project progress
- Completed works
- Roads, bridges, structures and other infrastructure
- Machinery and equipment
- Construction activities
- Workforce and teams
- Safety practices
- Quality-control activities
- Important project milestones
- Inaugurations and events
- Capture professional photographs suitable for social media, website, brochures, presentations, tenders and corporate communication.
- Maintain proper digital filing and project-wise photo archives.
- Maintain a database of important project photographs for future use.

C. Videography & Reels




- Shoot qualified short-form videos and reels at project sites.
- Create:
- Project walkthrough videos
- Progress videos
- Before/after videos
- Time-lapse videos
- Drone footage coordination, where legally permitted
- Machinery videos
- Safety videos
- Employee/team videos
- Management interviews
- Project milestone videos
- Client/consultant interaction videos, where approved
- Develop simple concepts and scripts for reels and corporate videos.
- Record interviews and voice-over content.
- Capture vertical and horizontal footage according to platform requirements.

Construction marketing particularly benefits from project photography, time-lapse footage, walkthroughs, behind-the-scenes content and milestone documentation. (Percepture) D. Video & Photo Editing
- Edit photographs professionally for social media and corporate use.
- Edit reels, short videos and project videos.
- Add:
- Company logo
- Text overlays
- Subtitles
- Music
- Voice-over
- Transitions
- Project information
- Branding elements
- Maintain high-quality output suitable for Instagram, LinkedIn, Facebook, YouTube and company presentations.
- Create different versions of content according to platform requirements.

E. Content Planning
- Prepare a 30-day content calendar every month.
- Maintain a list of upcoming:
- Project milestones
- Events
- Site visits
- Awards
- Achievements
- Company announcements
- Festivals/important days
- Employee activities
- Coordinate with HR, Project, Tender, Accounts, Admin and Management teams to collect relevant information.
- Convert technical/project information into simple and engaging social-media content.

F. Corporate Branding & Communication
- Ensure all digital content follows company branding guidelines.
- Assist in preparing:
- Corporate videos
- Company profile visuals
- Project presentations
- Brochure photographs
- Website photographs/videos
- Award submissions
- Tender/project presentation visuals
- Management/leadership communication
- Maintain a professional corporate image of the company.

G. Analytics & Reporting
- Track monthly:
- Followers
- Reach
- Impressions
- Engagement
- Video views
- Reel performance
- Profile visits
- Website clicks
- Enquiries/leads, wherever measurable
- Prepare a monthly Social Media Performance Report.
- Identify high-performing content and recommend improvements.
- Monitor competitors and relevant construction/infrastructure companies.

1. Expected Monthly Deliverables

The exact targets can be finalized by management, but an indicative expectation would be: ActivityIndicative TargetSocial Media Posts12–16/monthReels/Short Videos8–12/monthStories15–25/monthProject Site VisitsAs per project requirementProfessional Project Photos100+ usable photographs/monthProject/Corporate Videos2–4/monthMonthly Content Calendar1Social Media Performance Report1/monthCompetitor/Trend Analysis1/month





Quality should be prioritized over simply meeting posting numbers.

1. Required Skills

- Strong knowledge of Instagram, Facebook, LinkedIn and YouTube.
- Good understanding of social-media algorithms and content formats.
- Strong photography and videography skills.
- Good knowledge of lighting, framing and composition.
- Excellent knowledge of video editing and photo-editing software.
- Ability to shoot professional reels independently.
- Good English communication and writing skills.
- Basic understanding of construction/infrastructure terminology.
- Creative thinking and storytelling ability.
- Ability to work independently and meet deadlines.
- Willingness to travel to construction/project sites.
- Ability to work safely and professionally at active construction sites.

1. Software / Technical Skills

Preferred:

- Adobe Premiere Pro / DaVinci Resolve / Final Cut Pro
- Adobe Photoshop
- Adobe Lightroom
- Canva
- CapCut or equivalent mobile video-editing software
- Meta Business Suite
- YouTube Studio
- Social-media analytics tools

1. Equipment Handling

The candidate should be capable of independently operating professional equipment such as:
- DSLR / Mirrorless camera
- Different lenses
- Gimbal
- Tripod
- External microphone
- LED/portable lighting
- Action camera
- Drone, where applicable and legally permitted

The candidate should also be responsible for proper handling, maintenance and safe storage of company-owned photography/video equipment.

1. Preferred Experience

Experience: 2–5 years preferred. Candidates with experience in any of the following industries will be preferred:

- Construction
- Infrastructure
- Real Estate
- Architecture
- Engineering
- Roads & Highways
- EPC
- Building Materials
- Corporate Photography/Videography

1. Personal Attributes

The candidate should be:
- Creative
- Presentable
- Energetic
- Self-motivated
- Responsible
- Punctual
- Comfortable travelling to project sites
- Comfortable interacting with senior management and site teams
- Able to work independently
- Comfortable appearing on camera when required
- Able to understand technical information and convert it into engaging content

1. Important Requirement

This is not only a desk-based social media position. The candidate will be required to regularly travel to construction/project sites, interact with project teams and personally capture photographs and videos. The candidate should therefore be comfortable working in a construction-site environment and following all applicable site safety requirements.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:
- Consistency and quality of social-media content.
- Growth in reach and engagement.
- Quality of project photography and videography.
- Reel/video performance.
- Timely coverage of project milestones.
- Quality and creativity of content.
- Growth of LinkedIn/Instagram presence.
- Quality of monthly analytics and reporting.
- Contribution to corporate branding.
- Responsiveness to management/project content requirements.
- Maintenance of organized photo/video archives.
- Ability to generate content independently without continuous supervision.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Assistant Manager - Social Media (Nariman Point)
🏢 Rachana Construction
📍 Nariman Point