Job title: Performance Marketer (Meta & TikTok Lead Generation)

Company: Europa Academic

Job type: Full-time

Location: Meerut / Remote

Salary: ₹40,000–₹70,000/month

Job description

Europa Academic helps working specialists across Africa and the Middle East earn international MBA, DBA and Doctorate qualifications. We're looking for a data-driven Performance Marketer to own our paid-acquisition engine and drive high-intent student leads at the lowest possible cost.

Responsibilities
Plan, launch and optimise Meta & TikTok Click-to-WhatsApp / Lead Ad campaigns.
Manage ad budgets, run A/B tests, and reduce cost per lead and cost per enrolment.
Set up pixels/tracking, conversion events, lookalike and retargeting audiences.




Feed leads into the CRM (ExtraaEdge) and report on funnel performance.

Requirements
2+ years hands-on with Meta Ads Manager (TikTok Ads a plus).
Solid grasp of tracking, conversion events, and audience building.
Analytical, budget-conscious, and fast to iterate.

Bonus: experience marketing to African / Middle East audiences; Google Ads knowledge.

Perks: Performance bonuses, remote flexibility, high-growth global ed-tech environment.

Pay: ₹30,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Performance Marketer Meta & Tiktok Lead Generation Meerut
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