Job Title: Digital Marketing Executive

Employment Type: Full time

About the Role

We are looking for a proactive and results-driven Digital Marketing Executive to manage and grow our company's online presence. The ideal candidate will be responsible for improving website SEO performance and driving engagement through Social Media Marketing (SMM), helping increase brand visibility, traffic, and organic reach.

Key Responsibilities

SEO (Search Engine Optimization)
Conduct keyword research and competitor analysis to identify growth prospects
Perform on-page SEO (meta tags, headers, URL structure, internal linking, content optimization)
Handle off-page SEO activities (backlink building, guest posting, directory submissions)
Conduct technical SEO audits (site speed, mobile-friendliness, crawl errors, sitemap, robots.txt)
Monitor website rankings, traffic, and performance using Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.)
Optimize website content in coordination with the content/design team
Stay updated with Google algorithm changes and SEO best practices

SMM (Social Media Marketing)
Plan, create, and manage content calendars for platforms like Facebook, Instagram, LinkedIn, Twitter/X, YouTube




Create and schedule engaging organic posts, graphics, and videos (in coordination with the design team)
Track and report on social media metrics (engagement, reach, followers, growth)
Engage with audience/community, respond to comments and messages
Identify trends, hashtags, and influencer collaboration opportunities
Build and grow social media presence organically across platforms

General Digital Marketing
Assist in overall digital marketing strategy for the website and brand
Prepare periodic performance reports (SEO rankings, traffic, social media growth)
Stay updated with digital marketing trends and tools

Required Skills & Qualifications
Bachelor's degree
1–3 years of experience in Digital Marketing, SEO, and SMM
Hands-on experience with Google Analytics, Search Console, SEMrush/Ahrefs, Meta Business Suite
Basic understanding of HTML/CMS platforms and WordPress
Strong analytical, communication, and content skills
Creativity and up-to-date knowledge of social media trends

Pay: ₹20,000.00 - ₹30,000.00 per month

Perks
Provident Fund

Work Location: In person

📌 Digital Marketing Executive Saibaba Colony
🏢 i-cons Technologies
📍 Saibaba Colony