Head – Marketing Performance

Industry: Real Estate

Location: Bellandur, Bangalore

Experience: 8–10 Years

Team Size: 3–4 Executives

Job Overview

We are looking for a results-driven Head – Marketing Performance to lead and scale performance marketing initiatives for our real estate projects. The ideal candidate should have solid hands-on expertise in Google Ads and Meta Ads, along with experience in real estate and preferably working with channel partners / brokers.

The role will be responsible for driving high-quality leads, improving conversions, optimizing marketing spends, and delivering measurable ROI.

Key Responsibilities
Develop and execute end-to-end performance marketing strategies aligned with business and sales objectives.
Plan, manage and optimize campaigns across Google Ads and Meta Ads.
Drive qualified leads, site visits, bookings and overall conversion for real estate projects.
Manage performance marketing budgets and ensure optimum ROI/ROAS.
Develop campaigns in coordination with channel partners, brokers and sales teams.




Monitor key metrics including CPL, CPQL, CAC, ROAS, conversion rate and lead quality.
Lead audience targeting, remarketing, creative testing, A/B testing and campaign optimization.
Work closely with CRM and sales teams to improve lead quality, follow-ups and conversions.
Analyse campaign data and provide actionable insights to senior management.
Track market trends, competitor campaigns and changing digital marketing practices.
Lead, mentor and manage a team of 3–4 marketing executives.
Take ownership of performance targets and continuously identify prospects for growth and efficiency.

Requirements

Candidate Requirements
8–10 years of experience in Performance/Digital Marketing, preferably within the real estate industry.
Robust hands-on experience with Google Ads and Meta Ads.
Experience managing performance marketing budgets and delivering measurable business results

📌 Head – Marketing Performance Bengaluru
🏢 n Human Resources u0026 Management Systems [ nHRMS ]
📍 Bengaluru