A. The prospect -

NBBL is looking for a creative and execution-oriented social media professional to own the end-to-end management of NBBL’s social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.

B.

Key Responsibilities -
Own the end-to-end management of NBBL and Bharat Connect’s social media channels.
Develop and execute monthly content calendars aligned with business and marketing priorities.
Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
Identify prospects to increase engagement through topical content, campaigns and community interactions.
Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
Analyze platform insights and recommend optimization strategies based on data.
Coordinate with internal stakeholders across marketing, product,



PR and business teams to deliver integrated campaigns.
Stay updated on emerging social media trends, formats and best practices.

C. Key skills and experience required -
Relevant experience in social media or digital marketing.
Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
Excellent copywriting, storytelling and content planning skills.
Experience managing agencies and cross-functional stakeholders.
Creative thinker with a strong analytical mindset and a passion for building engaging digital communities.

Success Measures
Growth in followers and community engagement.
Improved reach, impressions and content performance.
Timely execution of content calendars and campaigns.
Strong agency management and delivery excellence.
Cutting-edge ideas that enhance brand visibility and audience engagement.
AI-enabled mindset with the ability to leverage AI tools and insights to drive smarter decision-making and enhance outcomes.

📌 Senior Associate Marketing Maharashtra
🏢 National Payments Corporation Of India (NPCI)
📍 Maharashtra