Job Title: Arts - Marketing Performance Manager

Pay Band PB6

Location India, Poland, Malaysia, Lahore, Islamabad Pakistan

Contract Indefinite Contract Local

Purpose of job:

To manage marketing performance analytics for the region, providing advice to the regional, cluster and country marketing teams, sharing knowledge and best practice and helping to ensure alignment across the British Council. This includes compiling reports which make recommendations for improvement, communicating insights to inform decision making and testing, measuring and optimising different approaches.

Main opportunities/challenges for this role

Accountabilities, responsibilities and main duties:

- Collaborates closely with regional, cluster and country marketing teams to understand their needs and recommends improvements based on data and insights.
- Creates, and where possible automates, reports to measure marketing activities and shares these with the regional marketing teams.
- Carries out customer journey analysis and funnel building to continually improvement the customer journey and improve results.
- Manages attribution initiatives in a changing digital measurement setting.
- Produces and communicates insight relating to regional campaign performance.
- Works with regional marketing teams and to define targeting criteria and support execution of campaigns based on those criteria.

Internal customer focus

- Works closely with regional marketing colleagues to analyse and optimise campaign performance.
- Provides accurate data, insights analysis, and forecasts for decision makers and stakeholders.




- Delivers actionable insights than can support and drive impactful decisions.
- Communicates results in a clear and concise manner, with an understanding of data visualization and the importance of drawing accurate conclusions from multiple data sources.

Service/Portfolio/Product improvement

- Analyses regional performance marketing channels such as email, paid search/social, making recommendations for optimisation.
- Performs analysis and provides insights for paid and organic traffic channels to understand what marketing channels are the most effective.
- Supports testing and optimisation of campaigns and initiatives through testable data-driven hypotheses, tracking, measurement and analysis.
- Tests, measures and optimises different approaches.
- Develops a set of dashboards for the regional marketing team that provide clear visibility on the performance of their channels.
- Supports marketing planning process with insights on the impact of marketing activity on revenue.

Sector/Subject/Functional expertise

- Supports the regional marketing team with the management of tracking and tagging using Google Tag Manager and Google Analytics.
- Manages data analytics projects dedicated to improving campaign performance.




- Manages performance marketing reporting initiatives and supports ongoing performance marketing reporting needs of local markets.
- Performs quantitative & qualitative analysis supporting the launch of new products and propositions.

Relationship and Stakeholder management

- Supports the Regional Head of Insights on specific performance marketing projects that increase campaign scale and efficiency including measurement, attribution and reporting.
- Works collaboratively and closely with the Regional Head of Insights to reduce duplication and ensure alignment and joined up thinking.
- Fosters strong relationships with other key functions and teams such as Marketing Operations, SBU Insights and counterparts in other regional marketing hubs.

Managing self and others

- Plans and prioritises work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
- Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.

Minimum/Essential:

Experience demonstrable experience in:

- Significant experience managing marketing performance analytics in a large and complex organisation
- Excellent analytical thinking and communication skills
- Ability to summarise results and present recommendations
- Project management skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Performance Manager (New Delhi)
🏢 British Council
📍 New Delhi