Position Overview

The E-commerce Manager will own and scale Kashish’s digital business, including D2C website and marketplace operations. This role is responsible for digital revenue growth, performance marketing, operational efficiency, catalog management, and customer lifecycle optimization, ensuring Kashish’s premium positioning is reflected across all online channels.

Key Responsibilities

1. Digital Sales & Marketing

Develop and execute growth strategies for D2C and marketplaces.

Manage performance marketing campaigns across Google, Meta, influencer networks, and affiliates.

Optimize product listings, pricing, and merchandising for higher conversion.

Drive SEO and content strategy for organic traffic growth.

Implement retention campaigns via email, WhatsApp, and push notifications.

2. Operations & Fulfillment

Oversee order management, fulfillment, and delivery SLAs.

Coordinate with logistics partners and warehouse teams for smooth operations.

Implement automation in CRM, OMS, and ERP integrations.

Reduce reverse logistics costs and SLA breaches.

3. Customer Experience & Loyalty

Launch loyalty programs and tiered rewards.

Build omnichannel support infrastructure (IVR, WhatsApp, Live Chat).





Train CX team for upselling and proactive engagement.

4. Catalog & Backend Optimization

Manage PIM systems for enriched product content.

Ensure timely SKU onboarding with proper taxonomy and media.

Collaborate with creative teams for UX improvements.

5. Financial Planning & Profitability

Automate P&L; reporting and reconciliation.

Track returns, claims, and vendor fees to minimize leakages.

Optimize CAC and improve EBITDA margins.

6. Analytics & Business Intelligence

Build dashboards using Google Looker Studio / Power BI.

Monitor sales KPIs, retention curves, and funnel performance.

Use data-driven experimentation for growth optimization. Here are the 8 core skills you should prioritize:

- Shopify
- D2C Ecommerce
- Marketplace Management (Amazon, Myntra, Ajio, Nykaa)
- Performance Marketing (Google Ads & Meta Ads)
- Google Analytics (GA4)
- Digital Marketing
- Catalog Management / Product Listing
- Fashion/Lifestyle Ecommerce Experience

Job Types: Full time, Permanent

Pay: ₹600,000.00 - ₹700,000.00 per year

Work Location: In person

📌 E-Commerce Manager (Abids)
🏢 Aref Abdul Sattar Textiles Private
📍 Abids