Digital Marketing Executive

Company: Digital Bridge International (DBI)
Location: Markaz Knowledge City, Kozhikode, Kerala
Employment Type: Full-Time
Working Hours: 9:00 AM – 6:00 PM

Job Summary

Digital Bridge International (DBI) is looking for a Digital Marketing Executive to strengthen our digital presence, generate qualified leads and support the growth of DBI's academic, skill-development and technology initiatives.

The candidate will be responsible for planning and executing digital campaigns, creating engaging content, managing social media platforms and generating measurable business leads.

Key Responsibilities

- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and grow DBI's social media presence.
- Create engaging content for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop and maintain a monthly content and campaign calendar.
- Generate qualified leads through digital marketing campaigns.
- Plan, execute and monitor Meta Ads and Google Ads campaigns.
- Track campaign performance, lead generation and conversion metrics.
- Conduct basic market and competitor research.
- Coordinate with the design and content teams for creatives, videos and promotional materials.
- Promote DBI programmes, events, webinars, workshops and technology initiatives.
- Manage digital campaigns for new programmes and institutional initiatives.
- Explore new digital channels and marketing opportunities.




- Maintain lead databases and coordinate with the relevant business development team.
- Prepare regular digital marketing performance reports.

Required Skills

- Bachelor's degree in Marketing, Business, Communications, IT or a related field.
- 1–3 years of experience in Digital Marketing preferred.
- Robust knowledge of social media marketing.
- Practical knowledge of Meta Ads and Google Ads.
- Understanding of SEO, content marketing and lead generation.
- Basic knowledge of Google Analytics and digital marketing metrics.
- Good copywriting and communication skills.
- Creative mindset with strong execution ability.
- Ability to analyse campaign performance and optimise campaigns.
- Knowledge of Canva or similar creative tools is an advantage.

Key Performance Areas

- Qualified leads generated
- Campaign performance
- Social media growth and engagement
- Website/digital traffic
- Cost per lead and campaign ROI
- Content consistency and quality
- Conversion support
- Timely execution of marketing campaigns

Ideal Candidate

We are looking for a creative, data-driven and proactive digital marketer who can take ownership of campaigns from planning to execution and measurable results.

Experience in the education, technology, IT services or skill-development sector will be an added advantage.

Interested candidates can apply with their updated CV and portfolio/work samples.

Pay: ₹12,000.00 - ₹40,959.07 per month

Benefits:

- Cell phone reimbursement
- Food provided

Work Location: In person

📌 Digital Marketing Specialist (Kozhikode)
🏢 Digital Bridge International
📍 Kozhikode