Job Description – Head – Spare Parts Sales

Company: Silver Consumer Electricals Limited

Vertical: Agri

Position: Head – Spare Parts Sales

Location: Rajkot Plant – Based at Plant

Territory: Pan India

Department: Sales & Marketing

Experience: 10+ Years

Industry Preference: Agri / Tractor / Farm Equipment / Automobile Spare Parts

Job Purpose

To lead and drive the Pan-India Agri Spare Parts business, including sales strategy, dealer/distributor network expansion, aftermarket growth, revenue generation, market penetration and team development. The role will be responsible for building a strong spare-parts channel and delivering sustainable business growth across India.

Key Responsibilities

- Develop and implement the Pan-India sales strategy for Agri spare parts.
- Lead the complete spare-parts sales and aftermarket business.
- Develop, expand and strengthen dealer, distributor and retailer networks across India.
- Identify new markets and appoint channel partners to increase market penetration.
- Drive primary and secondary sales and achieve annual, quarterly and monthly sales targets.
- Develop strategies to increase genuine spare-parts penetration and aftermarket revenue.
- Lead, mentor and manage the spare-parts sales team across regions.
- Set regional targets, review performance and ensure achievement of business objectives.
- Build strong relationships with key dealers, distributors, retailers and major customers.
- Monitor competitor pricing, products, schemes, market trends and channel activities.
- Develop market-wise sales plans, forecasts and business expansion strategies.




- Coordinate with Production, Purchase, Stores, Logistics, Finance and Service teams for smooth order execution and product availability.
- Monitor inventory, demand forecasting and product availability to minimize stock-outs and slow-moving inventory.
- Ensure timely collection of outstanding payments from channel partners.
- Develop dealer incentive schemes, sales promotions and channel activation programs.
- Conduct regular market visits, dealer meets and business reviews across India.
- Gather customer and market feedback for product improvement and recent spare-parts development.
- Prepare and present MIS, sales forecasts, market reports and business reviews to management.
- Drive long-term profitability, customer satisfaction and sustainable growth of the Agri Spare Parts business.

Candidate Profile

- Graduate / B.E. / B.Tech in Mechanical, Automobile, Agriculture Engineering or related field.
- MBA in Sales / Marketing will be an added advantage.
- 10+ years of relevant experience in spare-parts sales, preferably in:
- Agricultural machinery
- Tractors
- Farm equipment
- Automobile / Auto components
- Pumps / Motors / Engineering products
- Proven experience in Pan-India sales and dealer/distributor network management.
- Strong understanding of aftermarket and spare-parts business.
- Experience in leading and developing sales teams.
- Strong commercial, negotiation and business-development skills.
- Excellent market knowledge and channel relationships.
- Willingness to travel extensively across India.
- Strong analytical, leadership and decision-making abilities.

📌 Head Spare Parts Sales (Rajkot)
🏢 Silver Pumps & Motors
📍 Rajkot