Job Description

Product Strategy & Roadmap

- Own overall product strategy and roadmap for core streaming products (DCR, SPR, SCR) end-to-end, with the goal to improve the overall customer experience metrics and optimize and scale product enhancements by identifying simplifiers that contribute to overall OE.

- Conduct ongoing market analysis of the streaming, TV, and digital video ecosystem to surface insights on emerging trends, competitor positioning, and client needs.

- Maintain a prioritized product backlog grounded in customer pain-points, data signals, and quarterly strategy documents — not feature requests in isolation.

- Translate SVP-level vision into executable roadmap milestones with transparent owners, timelines, and measurable outcomes.

Product Development & Delivery

- Lead prototype-first development cycles: ship working artifacts early, use demos to drive alignment, and produce written specs as a downstream artifact.

- Partner with Engineering, Data Science, and Global Data Solutions to drive timely, high-quality delivery of product increments across the full lifecycle — from requirements and design through QA and launch.

- Define user stories, acceptance criteria, and API/data specs; serve as the primary day-to-day product contact for engineering teams.

Stakeholder Collaboration & Go-to-Market

- Collaborate with Sales, Client Success,



and Marketing to develop go-to-market strategies, pricing inputs, and client onboarding materials for new product features and module launches.

- Engage key internal and external stakeholders — including clients, industry partners, and industry associations — to ensure product decisions reflect real-world needs and support enterprise deal cycles.

- Represent the Content Product team across cross-functional forums; communicate priorities, trade-offs, and progress clearly to both technical and non-technical audiences.

- Serve as a subject matter expert in video content measurement, contributing to external thought leadership, client conversations, and industry forums as needed.

Quality, Measurement & Continuous Improvement

- Uphold Nielsen’s gold-standard history of data accuracy, neutrality, and methodological rigor across all product decisions and launches.

- Define and track KPIs across the product success dimensions: time-to-value, D30/W12 retention, expansion revenue, and compounding moat metrics.

- Implement rigorous quality assurance processes to ensure the accuracy and reliability of Nielsen’s content measurement data.

- Identify and address operational bottlenecks in development processes to improve team velocity without quality regressions.

📌 Lead Product Manager (Bengaluru)
🏢 The Nielsen
📍 Bengaluru