Position Title: Manager – Social Media
Department: Media Department
Organization: MIT Art, Design and Technology (MIT ADT) University
Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune, Maharashtra
Employment Type: Full-time

Position Overview
MIT ADT University is seeking an experienced, creative, and data-driven Manager – Social Media to lead the university’s digital presence and strategic social engagement. Operating within the Media Department, the incumbent will be responsible for conceptualizing, executing, and optimizing end-to-end social media strategies across all major platforms (Instagram, LinkedIn, YouTube, Facebook, X, etc.).
This role requires a balance of brand storytelling, campus coverage, reputation management, and lead-generation campaigns during admissions cycles. The ideal candidate will bridge academic excellence with up-to-date content trends to engage prospective students, current undergraduates, alumni, and industry partners.

Key Responsibilities
1. Social Media Strategy & Brand Building




- Develop and execute a multi-channel social media roadmap aligned with the university’s broader branding and marketing objectives.
- Maintain and uphold brand guidelines across all social channels, ensuring a consistent tone, high visual standards, and messaging integrity.
- Conceptualize creative campaigns to highlight university milestones, research achievements, campus events, cultural festivals (e.g., Personafest), and student success stories.

2. Content Creation & Campaign Execution
- Oversee a team of content creators, graphic designers, copywriters, and video editors to produce engaging original content (Reels, Shorts, carousels, live streams, and long-form video).
- Collaborate with the Admissions & Digital Marketing teams to design and deploy organic and paid social campaigns aimed at driving student enrollments.
- Plan and execute coverage for live campus events, guest lectures, convocations, and VIP visits in real-time.

3. Community

📌 Social Media Manager (Pune)
🏢 MIT ADT University
📍 Pune