Job Description – Sales Head - Regional (Karnataka)-Agri Products Non Food (HoReCa/FMCG)- Location: Bangalore

Company: Agri products manufacturing (non food) and Exports

Company is a leading agribusiness organization engaged in the export of high-quality agricultural produce to global markets. We work directly with farmers, FPOs (Farmer Producer Organizations), and rural partners to ensure sustainable and scalable sourcing. Our operations focus on quality, transparency, and building long-term value chains that benefit farmers and international buyers alike.

Department: Sales and Heading Sales team in Karnataka
Location: Bangalore
Number of Positions: 01
Employment Type: Full-Time
Reporting To: Senior Management - CEO / MD

Compensation & Benefits

- CTC: Up to ₹25-35 LPA -Fixed (As per company policy based on past CTC)
- PF, HRA, Medical Advantages
- Annual Bonus & Incentives

Work Schedule

- Work Days: Monday to Saturday (6 Days)
- Work Hours: 9 Hours (standard work hours)
- Probation Period: 3 Months
- Travel: Yes

Notice Period

- Immediate Joiners Preferred or Maximum 30 Days

Candidate Profile

· Minimum 10+ years of sales experience in FMCG, Food & Beverage, HoReCa, Foodservice or related industries.

· Proven experience in a senior sales leadership role.

· Strong exposure to HoReCa, Key Accounts and distributor management.

· Demonstrated ability to achieve aggressive sales targets and build new markets.

· Strong commercial, negotiation and team-management skills.

· Excellent communication skills in English and Hindi.

· Pan-India / multi-state sales exposure preferred.

· Graduate required; MBA in Sales/Marketing preferred.

Role Overview

We are looking for a highly driven and result-oriented Sales Head to lead and scale our HoReCa & FMCG business.



The candidate should have strong industry relationships, proven sales leadership experience, and the ability to translate Company goals into revenue, market expansion and profitable growth.

Key Responsibilities

· Develop and execute the sales strategy aligned with Company growth targets.

· Own revenue, volume, margin and collection targets.

· Drive business across HoReCa, FMCG, Institutional Sales, Key Accounts and Distribution channels.

· Build relationships with Hotels, Restaurants, Cafés, QSRs, Caterers, Hospitality Groups and Institutional Buyers.

· Acquire and develop large regional and national key accounts.

· Build and strengthen distributor/channel networks across existing and new markets.

· Lead commercial negotiations, pricing, contracts and customer agreements.

· Identify new markets, customers and business opportunities.

· Build, lead and motivate the sales team with clear targets and accountability.

· Conduct regular sales reviews and take corrective action where required.

· Monitor competition, pricing, market trends and customer requirements.

· Coordinate with Operations, Supply Chain, Finance and Marketing to ensure product availability, timely delivery and customer satisfaction.

· Maintain strong focus on profitable sales and timely collections.

Key KPIs

· Revenue & volume growth

· Gross margin / profitability

· New customer acquisition

· HoReCa & Key Account growth

· Distributor and market expansion

· Customer retention

· Sales team productivity

· Collection efficiency

What We Are Looking For

A hands-on business builder and sales leader who can take ownership of targets, open new markets, build strong customer and distributor relationships, lead the sales team and consistently deliver the Company's growth and profitability goals.

Interview Process

- Rounds: 3, Mode: Face-to-Face / Virtual

📌 Sales Head-Regional (Karnataka)-Agri Products Non Food (HoReCa/FMCG)- Bangalore
🏢 VARSAL-TERRA TECHNOLOGY PRIVATE
📍 Bengaluru