Lead Growth & Marketing

Building Youthville's Brand, Growth Engine & Next-Generation Marketing Ecosystem

Location

Youthville Head Office Shivaji Nagar, SB Road, Pune

Experience

5+ years (Startup / High-Growth Organization experience preferred)

Role Type

Full-Time Leadership Role

Working Days

6 Days (Monday to Saturday, 2nd Saturday off)

Working Hours

10:00 AM – 7:00 PM (9 Hours)

About Youthville

Youthville isn't just a place to stay — it's a place to belong. We're building India's most loved youth hospitality brand: fully-managed, community-driven co-living and student housing spaces that turn strangers into friends and flats into homes. With a hospitality-first mindset, a fast-growing footprint, and an ambitious 10X growth journey ahead, Youthville is where young, energetic people come to build careers as vibrant as the communities we create.

Our Vision

To become India's most trusted and preferred youth hospitality brand — creating memorable living experiences and vibrant communities for students, professionals, and travellers across the country.

Our Mission

• Provide safe, comfortable, and community-driven accommodation experiences.

• Deliver exceptional hospitality with customer satisfaction at the core.

• Build long-term relationships with students, corporates, institutions, and travellers.

• Continuously innovate and expand while maintaining high service standards and operational excellence.

Requirements

Role Overview

We're on an ambitious journey of 10X growth, and we're looking for a young, dynamic, entrepreneurial Marketing Leader who can take complete ownership of our marketing ecosystem — from strategy and brand-building to AI-powered marketing transformation.

The ideal candidate brings strong end-to-end marketing leadership across digital, offline, performance, technology marketing, CRM, automation, lead generation, and growth strategy — someone who blends creativity, technology, data, and business understanding to create measurable growth, with a startup mindset that thrives on ambiguity and rapid execution.

Key Responsibilities

1. Marketing Strategy & Business Growth Leadership

• Develop and execute Youthville's complete marketing strategy aligned with business objectives.

• Build strong brand positioning and market presence.

• Identify new growth opportunities and create scalable marketing initiatives.





• Work closely with leadership to drive customer acquisition and revenue growth.

• Establish marketing processes, frameworks, and performance measurement systems.

2. Marketing Budget Planning & ROI Management

• Own complete responsibility for marketing budget planning, allocation, and optimization.

• Develop annual and quarterly marketing budgets aligned with business growth goals.

• Allocate budgets across digital marketing, branding, campaigns, events, partnerships, and technology initiatives.

• Manage paid marketing spends across various channels.

• Monitor campaign performance, cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and marketing ROI.

• Build data-driven budget decisions based on performance analytics and prepare performance reports for leadership review.

3. Digital & Performance Marketing

• Lead and optimize SEO & SEM, Google Ads and paid campaigns, social media marketing, content marketing, and email marketing.

• Run lead generation and performance marketing campaigns with strong analytics and conversion optimization.

• Drive measurable improvements in traffic, leads, customer engagement, and revenue.

4. Lead Management & Zoho CRM Expertise

• Manage the complete lead lifecycle through Zoho CRM.

• Design and improve lead management processes and create automation workflows for lead nurturing and follow-ups.

• Integrate marketing campaigns with CRM systems and maintain lead databases and reporting dashboards.

• Improve marketing and sales alignment through CRM insights; analyze lead quality, conversion rates, and campaign effectiveness.

• Experience with Zoho modules, automation, integrations, and reporting will be highly preferred.

5. AI & Marketing Technology Transformation

• Implement AI-powered marketing solutions and use AI tools and automation across daily workflows.

• Lead chatbot implementation and customer engagement automation.

• Drive marketing technology integrations, AI-assisted content creation, and campaign optimization.

• Build data-driven customer insights.



Candidates with AI-related courses or certifications preferred.

6. Offline Marketing & Brand Activation

• Develop and execute offline marketing strategies.

• Manage brand campaigns, events, partnerships, and activations.

• Create innovative customer engagement initiatives and strengthen Youthville's offline brand presence.

7. Growth Marketing & Startup Execution

• Bring startup or fast-paced organization experience and comfort managing multiple responsibilities.

• Take full ownership of marketing outcomes; build teams, processes, and systems.

• Experiment, analyze, and continuously improve marketing performance.

8. Team Leadership & Collaboration

• Build and mentor a high-performing marketing team.

• Collaborate with sales, operations, technology, and leadership teams.

• Create a culture of innovation, accountability, and continuous learning.

What You Bring

• 5+ years of experience in marketing leadership roles.

• Has managed complete marketing functions independently.

• Experience handling marketing budgets and ROI tracking.

• Startup / scale-up experience with strong digital and offline marketing exposure.

• Hands-on experience with Zoho CRM or similar CRM platforms.

• Understands lead funnels, analytics, and conversion optimization.

• Uses AI tools in daily marketing workflows and has knowledge of Mar Tech platforms and automation.

• Strong strategic thinking and execution skills.

Benefits

Why You'll Love Working Here

• A real shot at owning outcomes, not just tasks — we hand you the wheel early.

• Growth opportunities at the speed of our expansion — we're growing fast, and so will you.

• An energetic, young, and supportive team that has each other's backs.

• Front-row exposure to startup culture, leadership decisions, and a brand being built in real time.

• Own the complete marketing function and strategy from day one.

• Manage meaningful marketing investments and lead our AI-powered marketing transformation.

• Work closely with leadership and directly influence business decisions.

• Build a brand journey from growth stage to market leadership.

Ready to Join the Youthville Story?

If this sounds like your kind of energy, we'd love to hear from you.

Send your CV to:

Contact: (phone hidden)

Website: www.youthvillehostel.com

📌 Lead Marketing (India)
🏢 Youthville
📍 India