20 Aug
|
Schbang
|
Mumbai
Job Description Senior Media Buyer (Performance Marketing)
n Location: Mumbai
n Experience: 3+ Years
n Employment Type: Full-time
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n About the Rol
neWe are looking for a highly analytical and execution-focused Senior Media Buye r to manage and optimize performance marketing campaigns across multiple digital advertising platforms. The ideal candidate will have hands-on experience in campaign execution, tracking implementation, optimization, and reporting while driving measurable business outcomes for clients
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n Key Responsibiliti
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- esPlan, launch, manage, and optimize campaigns acros s Meta, Google Ads, LinkedIn Ads, Snapchat Ads, and X A dn
- s.Own campaign execution from setup to optimization, reporting, and scalinn
- g.Ensure accurate campaign setup, audience targeting, budget allocation, tracking, and quality checkn
- s.Monitor performance and optimize campaigns to improve KPIs such a s CPA, ROAS, CTR, Conversion Rate, and Lead Quali tn
- y.Implement and validate tracking throug h Google Tag Manager, GA4, Meta Pixel, Conversion API,
and Google Ads Conversion Tracki nn
- g.Troubleshoot campaign, tracking, and platform-related issuen
- s.Ensure compliance with advertising policies and platform guidelinen
- s.Create and maintain reporting dashboards usin g Looker Studio, Excel, Google Sheets, or similar too ln
- s.Analyze campaign performance and provide actionable recommendationn
- s.Collaborate with creative, strategy, analytics, and account management teamn
- s.Present campaign performance insights and recommendations to stakeholders and clientn
- s.Stay updated with platform changes, ad products, and industry best practicen
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n Requireme
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- nts3+ years of experience in Performance Marketing / Media Buy in
- ng.Robust hands-on experience wi th Meta Ads, Google Ads, LinkedIn Ads, Snapchat Ads, and X An
- ds.Expertise in audience targeting, bidding strategies, attribution models, and campaign optimizatin
- on
📌 Senior Media Buyer (Mumbai)
🏢 Schbang
📍 Mumbai