Job DescriptionLead - Copywriter - Job Description
nAs a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.
nKey Responsibilitie
nsBrand & Content Developmen
ntOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications
nDevelop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant
nCreate engaging content that builds emotional connections while supporting business objectives
nCreative & Campaign Leadershi
npLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms
nWrite and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication
nDevelop impactful taglines, headlines, scripts, campaign messaging and calls-to-action
nPerformance & Consumer Communicatio




nnDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content
nPartner with performance marketing teams to create messaging that balances brand storytelling with business objectives
nTranslate consumer insights, market trends and cultural moments into relevant and engaging communication
n
n Team Leadership & Collaborati
nonLead, mentor and review the work of copywriters within the tea
nm.Provide constructive feedback to elevate the quality of writing and creative thinkin
ng.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif
ne.Quality & Innovati
nonMaintain high standards of writing, accuracy and consistency across all deliverable
ns.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio
nn.
n Candidate Prof
nileBachel

📌 Lead - Copywriter (Vasanthanagar)
🏢 Kushals Fashion Jewellery
📍 Vasanthanagar