Job DescriptionJob Title: Lead – Search & Personalization
nLocation
nBengaluru
nDepartment
nGrowth Marketing / E-commerce
nReports Tox
nD2C Head
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nJob Summary
nWe are seeking a results-driven Conversion Rate Optimization (CRO) Manager to enhance customer acquisition and maximize website conversion performance across our D2C channels. The role will be responsible for analysing customer behaviour, identifying friction points in the user journey, conducting experiments, and implementing optimization strategies to improve conversion rates, customer experience, and revenue growth.
nThe ideal candidate should possess solid analytical skills, expertise in web analytics tools, A/B testing methodologies, and a deep understanding of e-commerce customer behaviour.
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nKey Responsibilities
nWebsite & Funnel Optimization
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- Analyze customer journeys and identify conversion bottlenecks.n
- Optimize landing pages, product detail pages (PDPs), cart, and checkout flows.n
- Improve user experience (UX) and website performance across desktop and mobile platforms.n




- Monitor and improve key conversion metrics throughout the sales funnel.n

nExperimentation & A/B Testing
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- Design, execute, and evaluate A/B and multivariate tests.n
- Develop data-backed hypotheses for website improvements.n
- Measure test performance and provide actionable recommendations.n
- Maintain a testing roadmap aligned with business objectives.n

nAnalytics & Insights
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- Track and analyze website performance using Google Analytics 4 (GA4), Adobe Analytics, Mixpanel, or similar tools.n

nCustomer Behaviour Analysis
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- Leverage heatmaps, session recordings, surveys, and customer feedback to identify improvement opportunities.n
- Analyze customer segmentation and behavioral patterns.n
- Collaborate with Customer Experience teams to address conversion barriers.n

nCross-Functional Collaboration
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- Partner with Marketing, Product, Design, Technology,

📌 Lead - Search & Personalization (Karnataka)
🏢 Aditya Birla Lifestyle Brands
📍 Karnataka