Job DescriptionJob Description:
nBusiness: Publicis Production India | Publicis Groupe
nReporting to: Head – Strategy & Creative
nThis Is Not a Conventional Planning Role
nWe are not looking for someone whose work ends with an audience definition, a communications brief or a strategy presentation.
nWe are looking for a strategist who can understand how people actually behave, identify where brands can become meaningfully relevant, and turn that understanding into systems that Creative, Media, Data, Technology and Production teams can build and deploy.
nThe role sits inside Prodigious India's Intelligent Creativity practice.
nThat means working beyond traditional campaign planning to shape:
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- behavioural audience systems,n
- content ecosystems,n
- brand platforms and intellectual properties,n
- data-informed creative frameworks,n
- dynamic and modular communication systems,n
- and recent ways of using AI to improve both thinking and execution.n

nYou will work across disciplines rather than inside a single strategic lane.
nOne day,



you may be interrogating an audience assumption with a Data team.
nThe next, you may be helping Creative teams turn a behavioural tension into a scalable content system.
nYou may then work with Media, Product and Production teams to determine how that system changes across signals, contexts, formats and platforms.
nThe job is not to add a strategy layer to other people's work.
nIt is to create the strategic logic that helps different teams work as one connected system.
nWhat You Will Do:
nFind Behavioural Opportunities:
nLook beyond broad audience labels and surface-level trends to understand the repeated behaviours, tensions, routines and cultural shifts that create real opportunities for brands.
nYou will:
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- n
- identify meaningful patterns in how people behave, consume, participate, choose and respond;n
- separate durable behaviour from temporary noise;n
- turn cultural and behavioural observations into

📌 Associate Strategy Director (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai