Job Description About Beco
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nBECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
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n About the Role
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nBeco is looking for an experienced National Sales Manager – General Trade and Modern Trade to lead and scale our GT business across India. The role will be responsible for driving revenue growth, expanding distribution, strengthening channel partnerships, and building a high-performing sales organization.
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n Key Responsibilities
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- Develop and execute the National General Trade and Up-to-date Trade sales strategy aligned with business goals.n
- Drive primary and secondary sales growth while delivering revenue and market share targets.n
- Expand distribution, improve outlet coverage, and strengthen distributor and wholesaler networks.n
- Lead,



mentor, and develop Regional Sales Managers and field sales teams to drive execution excellence.n
- Monitor sales performance, forecasting, budgets, and key business metrics.n
- Collaborate with Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution.n
- Identify growth opportunities, optimize sales processes, and drive operational efficiency.n

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n Qualifications & Experience
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- MBA preferred.n
- 15+ years of experience in FMCG or consumer goods sales, with strong exposure to General Trade and Modern Trade.n
- Proven experience leading national or multi-region sales teams and managing large distributor networks.n
- Strong track record of driving distribution expansion, revenue growth, and market execution.n

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n Location : Dadar, Mumbai
n Reporting to Chief Business Officer
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n Company Website -
n LinkedIn -
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📌 National Sales Manager (Mumbai)
🏢 Beco
📍 Mumbai