Social Media Strategist
? Hyderabad | Full-time

A note from the founders
A lot of social media roles today are either pure execution or pure ideation.
Someone plans. Someone posts. Someone else looks at numbers.
We don’t see it that way.
At SkinBae, social media is one of the strongest ways we build the brand. What we post, how we say it, and how consistently we show up all matter. This role is for someone who enjoys owning that entire process. From idea to execution to performance.
If you like the idea of not just creating content, but building a strong and consistent brand presence over time, you’ll enjoy this role.

About SkinBae
SkinBae is building a curated Korean skincare platform in India. We work closely with global brands and focus on thoughtful storytelling, strong visuals, and education-led marketing.
We are growing quick, and the team we build now will play a big role in shaping how the brand shows up across platforms.

Role overview
This role is about owning SkinBae’s social media end to end.
You will be responsible for planning content, executing it,



publishing it, and improving it based on performance.
It is a mix of strategy and execution, where you are expected to think about what works and also ensure it gets done properly.
You will work closely with content, design, influencer, and marketing teams to make sure everything we put out is aligned with the brand.

What you will own
Planning and managing the Instagram content calendar
Ideating, scripting, and overseeing video content across Reels and Shorts
Executing and publishing content across Instagram, YouTube, and other platforms
Ensuring captions, hashtags, and overall content quality are on point
Working with designers to create strong visual content
Managing influencer collaborations and supporting affiliate campaigns
Handling comments, DMs, and basic community engagement
Tracking performance and improving content based on insights
Supporting and guiding junior team members where needed

What w

📌 Social Media Strategist (Hyderabad)
🏢 Skinbae India
📍 Hyderabad