Company Description Institute of Productivity & Management (IPM), Lucknow, is an AICTE-approved business school focused on developing future-ready management professionals. Established in 1977, IPM blends academic rigour with strong industry exposure to prepare learners for successful careers in business and management. Its two-year full-time PGDM programme emphasises practical learning, leadership development, communication skills, internships, and regular corporate interaction. The institute offers an industry-orientated curriculum, experienced faculty, live projects, and robust career development and placement support, backed by a strong alumni network. IPM is located in Vikas Khand–I, Gomti Nagar, Lucknow, and engages closely with industry partners and corporate organisations.
Role Description: The Marketing Executive role is a full-time, on-site position based at IPM Lucknow. The marketing executive will plan and execute marketing campaigns to promote IPM’s PGDM programme and institutional initiatives across digital and offline channels.



Responsibilities include creating and managing promotional content, coordinating events and seminars, conducting outreach to schools and colleges, and supporting admission-related marketing activities. The marketing executive will also track campaign performance, maintain marketing databases, and help strengthen IPM’s visibility and reputation in the region.
Qualifications
Candidates should possess solid marketing and communication skills, including experience with campaign planning, branding, and promotional activities.
Candidates should possess digital marketing skills, such as proficiency with social media platforms, basic SEO/SEM concepts, and content creation for online channels.
Candidates should possess event management and outreach skills, including coordinating educational events, handling logistics, and building relationships with external institutions.
Candidates should possess analytical and research skills to cond

📌 Marketing Executive (Lucknow)
🏢 Institute of Productivity and Management, LUCKNOW
📍 Lucknow