Job Role - Head Sales Premium
Work Experience - 15 - 22 years of relevant experience

Purpose of the Role
The role is responsible for achieving short-term and
long-term business objectives including volume, market share, and customer
satisfaction by continuously improving network capacity and capability,
strengthening SOP adherence, developing short- and long-term business plans
through forecasting, and executing strategic programs through the dealer
network.

Role Description
The Head – Sales, Premium Network will be responsible for
leading sales planning, network development, dealer performance management,
customer experience improvement, and business execution for the Premium
Business. Key responsibilities include:

Prepare
annual sales plans, process action plans, and target images for key
business areas.

Forecast
sales for the next three months and identify risks, bottlenecks, and
mitigation actions.

Communicate
and deploy sales strategies, policies, and business plans across TVSM and
dealer teams.

Negotiate
and arrange sales enablers such as retail finance, brand inputs, and BTL




support.

Conduct
weekly PDCA reviews with Area Managers to drive process-based business
improvement actions.

Evaluate
competition offerings and prepare suitable market responses.

Identify
product and market opportunities or concern areas and build medium- and
long-term strategies.

Visit
key dealers and towns to coach sales teams and dealers on SOP and process
adherence.

Strengthen
network development by identifying, evaluating, and recommending potential
dealership partners.

Mentor,
coach, and develop the field team through succession planning, competency
gap identification, and training needs assessment.

Managing Points – Key KPI / KRA’s

KPI
/ KRA

UOM

Review
Frequency

Vahaan Market Share

%

Monthly

Retail Volume Achievement

Nos

Weekly

SOP Adherence across parameters

%

Monthly

NPS

Score

Monthly

Volume of Focus Products

Nos

Monthly

Functional Competency

Func

📌 Head - Sales - Premium Channel (Mysuru)
🏢 TVS Motor
📍 Mysuru