Position: Creative Designer
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We are looking for a Creative Designer with 2–5 years of experience who can create engaging, visually appealing and platform-specific content for Instagram and other digital channels. The ideal candidate should have strong design skills, a creative mindset, and hands-on expertise in AI-powered creative tools for generating high-quality visual content.
Key Responsibilities
Create high-quality and engaging creatives for Instagram, including posts, carousels, Reels, stories and campaign creatives.
Develop creative concepts and visual ideas aligned with brand objectives and social media trends.
Use AI tools to generate images, videos, concepts, designs and other creative assets.
Create content that is optimized for Instagram engagement, reach and audience retention.
Stay updated with Instagram algorithms, trends, formats and content best practices.
Understand what drives engagement, shares, saves, comments and reach on Instagram.
Collaborate with the content,
social media and marketing teams to convert ideas into compelling visual content.
Design creatives for campaigns, promotions, announcements and brand communication.
Experiment with new AI tools, design techniques and emerging social media formats.
Ensure consistency in brand identity, typography, colours and visual communication across all creatives.
Analyse creative performance and continuously improve content based on audience engagement and platform trends.
Required Skills
2–5 years of experience in graphic/creative design, preferably in a digital marketing or social media environment.
Solid knowledge of Adobe Photoshop, Illustrator, Canva or similar design tools.
Excellent hands-on experience with AI creative tools for image, video and content generation.
Strong understanding of Instagram content formats and algorithm behaviour.
Ability to create scroll-stopping and highly engaging social media creatives.
Good understa
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