"D:OneDrive - Tata Teleservices LimitedDesktopJDsJD_Cluster Lead (1).pdf"

Grade/Level: Manager/ Sr Manager
External: Customers, Affiliate Partners
Internal: Cluster Unit Head, Cluster Partner Development Managers (PDMs),
Cluster Marketing Lead, Order Management,
Solutions.
Span of control: Geography: Assigned Cluster / Locality
No. of reports (direct & indirect): 3-5 Direct (DSTs) and Onboarded Affiliate
partners (should look at minimum 200-500)
affiliate partners in the cluster

Why position exists?
The Cluster Lead acts as the field-level business owner for a defined
micro-market. The role is responsible for i) achieving
customer acquisition and recent business revenue (MRC) targets ii) Building and
managing a Direct Sales Team (DST) and
affiliate partner ecosystem iii) Executing hyperlocal coverage leveraging field
force and cluster marketing interventions iv)
Ensuring flawless execution of last-mile sales strategy to deliver New Logos and
MRC outcomes
Micro-Market Coverage & Execution : i) Identify connected buildings and create a
weekly/monthly plan to cover the




connected buildings ii) Execute coverage plans to reach SMB prospects iii) Drive
visibility and presence in the locality (door
to-door, in-building visits)
Recruit, Train & Manage Direct Sales Team (DST). Recruit DSTs aligned to cluster
needs. Conduct daily huddles, weekly
funnel reviews, and on-field coaching . Ensure lead allocation, field hygiene,
and performance tracking
Affiliate Partner Engagement : Onboard affiliate partners through PDMs, drive
pulsing of affiliate partners through PDM
Drive Lead Conversion & Order Booking : Follow up on leads from marketing and
cold visits. Conduct on-ground customer
meetings and solution walkthroughs wherever necessary. Ensure seamless handoff
to Order Booking and Network teams
for delivery
Data Hygiene & Performance Reporting. Maintain updated lead sheets, funnel
dashboards, and feedback MIS . Share
daily/weekly reporting. Highlight market blockers and custo

📌 Cluster Lead (Pune)
🏢 Tata Teleservices
📍 Pune