20 Aug
|
CAREERBLOC ~
|
Mumbai
20 Aug
CAREERBLOC ~
Mumbai
About The Opportunity
Careerbloc is a rapidly scaling talent & brand transformation platform empowering global enterprises to future-proof their hiring and employer branding strategies. We sit at the intersection of HR tech, performance marketing, and creative storytelling—building data-driven employer brand campaigns that attract top-tier talent across tech, fintech, and enterprise SaaS. Our work blends strategic brand architecture with hyper-targeted performance campaigns, working with agencies and in-house teams to drive measurable hiring ROI. Role & Responsibilities
Lead end-to-end brand and campaign strategy for enterprise clients—from audience segmentation and positioning to creative execution and performance optimization.
Own campaign KPIs including talent acquisition cost, quality of hire, CV-to-interview rate, and employer brand lift across LinkedIn, Meta, Google, and programmatic channels.
Build and manage cross-functional teams (creative, media, analytics) to execute integrated campaigns that align with client hiring goals and employer value proposition.
Partner with marketing leaders to translate business objectives into compelling employer brand narratives—through video, social, microsites, and candidate journey mapping.
Develop competitive analysis, audience insights, and campaign playbooks to benchmark performance and scale best practices across client portfolios.
Present campaign performance, ROI, and brand impact to C-suite stakeholders with data-backed recommendations for continuous optimization.
Skills & Qualifications
Must-Have
LinkedIn Ads
Meta Business Suite
Google Ads
Google Analytics 4
HubSpot / Salesforce (Marketing Cloud)
Brand Positioning
Employer Brand Strategy
Performance Marketing
Preferred
Programmatic Display (DV360, The Trade Desk)
Marketing Automation (Marketo, Pardot)
Employee Advocacy Platforms (Dynamic Signal, Hootsuite)
Perks & Culture Highlights
Work directly with Fortune 500 and high-growth tech clients shaping the fu
📌 HEAD OF BRAND (Mumbai)
🏢 CAREERBLOC ~
📍 Mumbai