Location: Chennai / Jaipur
Reports to: Founder
Experience: 1-2 years
Employment type: Full-time/ In office

Role Overview
Dakshinam Sarees is looking for a Content Designer to shape how the brand looks, sounds and tells its story — across social media, exhibitions and in-store visual merchandising (VM). This role sits at the intersection of design and storytelling: you will design and produce the visual and written content that carries our narrative of craft, community and ethnic fashion to our audience, and translate that same narrative into physical brand moments at exhibitions and in our stores.
You will work closely with the founder to build a cohesive visual identity for the brand, one that does justice to the weavers and artisans behind every saree, and brings that story to life for a modern audience — online and in person.
Key Responsibilities
Social Media & Digital Storytelling
• Design and produce end to end content solutions that are rooted in the brand's craft and design narrative.
• Help create and execute the content calendar, keeping a consistent,



recognisable visual rhythm across posts.
• Stay on top of platform trends and formats, and suggest fresh ways to keep the brand's storytelling engaging and current.
Graphic Design & Typography
• Create graphics, layouts and typography systems for digital and print use — from social templates to lookbooks and campaign creatives.
• Build and maintain a visual toolkit (colour, type, layout guidelines) that keeps all brand assets cohesive across touchpoints.
• Design collateral for product launches, festive campaigns and collaborations with weavers and artisans.
Content Shoots & Production
• Plan and shoot photo and video content for products, campaigns and behind-the-scenes stories (studio and on-location, including at stores and with artisans).
• Handle basic photo and video editing to a polished, on-brand finish.
• Coordinate with external photographers, models or stylists on larger shoots when needed.
Exhibitio

📌 Content Designer (Chennai)
🏢 Dakshinam Sarees
📍 Chennai