We’re looking for a proactive Marketing Operations & Content Associate who can independently manage end-to-end marketing execution and content creation.

This role combines:

Marketing automation & CRM operations (HubSpot-led)
Digital campaign execution and performance marketing
High-quality B2B content creation across multiple formats

The ideal candidate is a blend of strategist, executor, and storyteller — someone who can build scalable marketing processes while creating impactful content that drives engagement, lead generation, and pipeline growth.

Key Responsibilities:

Content & Communication
Create long-form and short-form B2B content including blogs, case studies, email campaigns, LinkedIn posts, website copy, and sales collateral
Develop industry-focused content around logistics, procurement, and supply chain
Translate product features into explicit business value and maintain consistent brand messaging

Marketing Operations & Automation
Manage and optimize HubSpot workflows, CRM operations, and marketing automation
Set up lead nurturing journeys, email workflows,



landing pages, lead scoring, and segmentation
Maintain CRM hygiene, reporting accuracy, and campaign tracking systems

Campaign Execution & Performance Marketing
Execute and optimize paid and organic campaigns across LinkedIn, email, and digital channels
Manage audience targeting including retargeting, ABM, and lookalike audiences
Monitor campaign metrics such as CTR, CPL, conversions, and pipeline contribution

Analytics & Optimization
Track campaign and funnel performance through dashboards and reporting
Identify conversion drop-offs and improve lead journeys and campaign efficiency
Use insights and data to optimize targeting, messaging, and overall marketing performance

Qualifications:
Bachelor’s/Master’s degree in Marketing, Business Administration, Communications, Engineering, Information Systems, or a related field
3–6 years of hands-on experience in B2B marketing, marketing operations, deman

📌 Marketing Operations (Bengaluru)
🏢 FreightFox
📍 Bengaluru