Scope of Business:
· Drive sales growth and achieve primary and secondary sales targets for the assigned area.
· Manage and develop distributor network to ensure optimum market coverage and product availability.
· Lead, coach, and monitor Sales Executives to improve productivity and market execution.
· Ensure effective implementation of sales strategies, trade schemes, promotions, and new product launches.
· Track market share, competitor activities, pricing, and distribution opportunities within the assigned area.
· Monitor stock availability, freshness, product rotation, and minimize expiries/returns across the distribution chain.
· Expand retail reach by increasing numeric and weighted distribution.
· Conduct regular market visits to review team performance, distributor operations, and customer engagement.
· Drive collection efficiency and ensure adherence to commercial policies.
· Coordinate with Supply Chain, Trade Marketing,



and Finance teams to ensure seamless business operations.
· Prepare and review sales forecasts, distributor inventory plans, and business performance reports.
· Build strong relationships with distributors, key retailers, and local market stakeholders.
Profile expected:
· 5 to 10 years of experience in Dairy/FMCG sales, with minimum 2 to 3 years in a people management role.
· Strong expertise in Fresh Dairy Products sales, distributor management, and market execution.
· Proven ability to lead and develop a sales team while consistently achieving business targets.
· Solid analytical, negotiation, and relationship management skills with customers and channel partners.
· Result-oriented professional with good business acumen and exposure to handling large sales territories.

📌 Area Sales Manager Fresh Dairy Products (Bengaluru)
🏢 lactalis india
📍 Bengaluru