Company Description Veeba is a leading condiments and sauces company in India, known for its strong focus on quality, innovation, and “better for you” products. The company offers fresh, authentic flavors through a pan-India distribution network that serves both general trade and modern retail outlets. Veeba sources high-quality ingredients from around the world and manufactures its products in an ISO 22000 certified, world-class facility in India. Starting as a B2B partner for major global quick service restaurant and coffee chains, Veeba has earned multiple awards for quality and innovation. Its extensive reach also supports small restaurants, bakeries, and canteens nationwide, helping them serve diverse, high-quality menu items to their customers.
Role Description The Senior Business Development Executive will be responsible for identifying and developing new business opportunities across assigned territories, focusing on both contemporary trade and general trade channels in and around Jalandhar. This full-time,



on-site role involves building and maintaining relationships with distributors, retailers, and foodservice partners, and driving sales growth for Veeba’s product portfolio. The role includes conducting market research, mapping potential clients, negotiating agreements, and executing sales strategies to achieve revenue and distribution targets. The Senior Business Development Executive will collaborate closely with marketing, supply chain, and customer service teams to ensure smooth execution of promotions, timely deliveries, and high customer satisfaction. Regular field visits, performance reporting, and participation in trade activities and product promotions will be key components of the day-to-day responsibilities.
Qualifications
Strong business development and sales skills, including lead generation, pipeline management, and deal closure.
Experience in FMCG, food and beverages, or related consumer goods sectors, with exposure to both general trade and moder

📌 Senior Business Development Executive (Jalandhar)
🏢 Veeba
📍 Jalandhar