Digital Marketing Executive (Google Ads Specialist)

Organization: Learning Routes Pvt. Ltd.
Location: Gurugram, Sector 44
Experience: 2–3 Years
Salary: Up to ₹35,000/month
Working Days: Monday to Saturday

Job Description

Learning Routes Pvt. Ltd. is looking for a results-driven Digital Marketing Executive with strong expertise in Google Ads (AdWords). The ideal candidate should have hands-on experience in managing, optimizing, and scaling paid campaigns to achieve high ROI and drive business growth.

Key Responsibilities:
Plan, set up, and manage Google Ads campaigns, including Search, Display, and Remarketing.
Optimize campaigns to improve CTR, CPA, ROAS, and overall performance.
Monitor and analyze PPC performance metrics such as CTR, CPA, CPM, and conversions.
Conduct keyword research and implement negative keywords.
Optimize ad copies, landing pages, and bidding strategies.
Manage campaign budgets and ensure efficient ad spend.




Track performance using Google Analytics and Google Ads reports.
Continuously optimize campaigns to maximize ROI.
Prepare regular performance reports and actionable insights.

Required Skills & Expertise
Strong expertise in Google Ads / Google AdWords.
In-depth understanding of CTR, CPA, PPC, ROAS, and CPM.
Hands-on experience in campaign setup, management, and optimization.
Solid knowledge of keyword research, negative keywords, and bidding strategies.
Analytical and data-driven approach.
Familiarity with conversion tracking and performance reporting.

Preferred Candidate Profile
2–3 years of hands-on experience in Google Ads.
Ability to manage multiple campaigns simultaneously.
Goal-oriented with a strong focus on performance and growth.
Good communication and coordination skills.

📌 Digital Marketing Specialist (Gurugram)
🏢 Learning Routes
📍 Gurugram