20 Aug
|
Affle
|
Bengaluru
Designation: Manager – Business Growth & Development (Adtech)
Location: Bangalore / Gurugram, India
Role Overview:
The Manager – Business Growth & Development will be responsible for building, scaling, and sustaining MediaSmart’s business in the North India region, with a strong focus on Gurgaon-based agencies, trading desks, and large brand advertisers
The role requires a seasoned brand and programmatic sales professional with an entrepreneurial mindset to replicate MediaSmart’s global success in the Indian market by driving direct brand partnerships, agency relationships, and thought leadership across the branding ecosystem.
Key Responsibilities:
Business Development & Revenue Growth
Own and grow MediaSmart’s programmatic and proximity-led advertising business in the assigned region.
Build and manage a strong sales pipeline across large agency, trading desk, and direct brand IO engagements.
Drive quarterly and annual revenue targets for the region
Activate and grow new advertiser accounts, while expanding existing relationships
Enable and support the direct sales team to accelerate programmatic revenue growth.
Agency, Brand & Ecosystem Engagement
Engage at senior leadership levels with top advertisers and agency stakeholders to create and execute joint business plans.
Build and maintain strong relationships with media agencies, trading desks, DSP/DMP partners, and advertisers.
Establish MediaSmart as a thought leader within the branding and programmatic ecosystem.
Represent MediaSmart at industry forums, conferences, and networking events to identify trends and growth opportunities.
Product & Platform Leadership
Lead sales for Affle’s MediaSmart programmatic platform, including Proximity, CTV, RTB, and mDMP solutions.
Work closely with internal teams to optimize programmatic platforms for maximum revenue and performance.
Conduct regular evaluations of RTB programs, identify new monetization opportunities, and recommend enhancements (current technologies, optimization
📌 Assistant Sales Manager (Bengaluru)
🏢 Affle
📍 Bengaluru