Content & Social Lead
Location: Mumbai (on site)
Type: Full time
Experience: 4–6 years in content and social

About NapChief:
NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role
You will own NapChief’s entire content and social function everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role.



If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:
Content calendar and planning
Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management
Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call s

📌 Content & Social Lead (Navi Mumbai)
🏢 Nap Chief
📍 Navi Mumbai