Lead Associate - CRM
Department: Marketing
Employment Type: Permanent - Full Time
Location: Pune
Description
As Associate Lead - CRM, you will play a key supporting role in the development, adoption and effectiveness of the Davies CRM platform across the business. Working closely with the Group CRM Manager and a broad range of stakeholders, you will help deliver the CRM roadmap, support CRM enhancement projects, assist with business acquisitions and data migrations, and ensure users receive a high-quality CRM experience.
You will act as a key point of contact between business users, internal technology teams and third-party support providers, helping to ensure the CRM platform remains reliable, productive and aligned to business objectives.
Key Responsibilities
Support the delivery of the Davies CRM roadmap, assisting with the implementation of enhancements, new functionality and continuous improvement initiatives.
Work closely with the Group CRM Manager, sales teams,
marketing and wider business stakeholders to improve the CRM user experience and maximise business value from the platform.
Assist with CRM development projects, gathering business requirements, documenting processes and supporting user acceptance testing.
Coordinate with third-party support providers and technology partners to manage incidents, service requests, enhancements and system improvements. Support CRM-related data migration projects, including acquisitions, mergers and business integrations, ensuring data is cleansed, mapped and transferred accurately.
Assist with the onboarding of acquired businesses onto the Group CRM platform, ensuring a smooth and efficient transition. Monitor system performance and support the identification, investigation and resolution of CRM issues.
Prepare and maintain reports, dashboards and data visualisations to support business decision-making and performance monitoring.
Support the Marketing team's use of Dynamics 365 and its interaction with CRM data and as
📌 Lead Associate (Pune)
🏢 Davies
📍 Pune