Key Responsibilities
1. Creative Leadership
Define and drive the agency's creative vision and standards.
Lead brainstorming sessions and inspire cutting-edge thinking.
Ensure every project aligns with strategic objectives and brand positioning.
Deliver award-worthy creative solutions across branding, advertising, packaging, and digital media.
Encourage experimentation while maintaining commercial viability.
2. Branding Strategy
Lead brand identity development from research to execution.
Guide naming, positioning, messaging, and visual identity systems.
Ensure consistency across all brand touchpoints.
Review and approve logos, brand guidelines, typography, color systems, and visual language.
3. Packaging Design Leadership
Direct premium packaging concepts for FMCG, cosmetics, food, pharmaceutical, retail, and luxury brands.
Ensure packaging balances aesthetics, functionality, production feasibility, and consumer appeal.
Collaborate with production teams and vendors for material selection, print techniques, and finishing.
Review structural and visual packaging before production.
4.



Advertising Campaign Development
Lead creative campaigns across:
Print
Digital
Social Media
Outdoor
Retail Branding
Corporate Communication
Product Launches
Develop campaign concepts from insight to execution.
Ensure messaging aligns with client objectives and market trends.
5. Client Management
Participate in client meetings to understand business challenges.
Present creative concepts confidently to clients.
Translate business objectives into creative solutions.
Build long-term relationships through strategic thinking and quality execution.
Handle feedback professionally while maintaining creative integrity.
6. Team Leadership & People Development
Lead Graphic Designers, Packaging Designers, 3D Artists, Copywriters, Motion Designers, Visualizers, and Creative Leads.
Conduct regular creative reviews and mentoring sessions.
Develop team capabilities through coaching and knowledge sharing.
Fost

📌 Creative Lead (Navi Mumbai)
🏢 Redma Ideas
📍 Navi Mumbai