Creative Vision and Strategy : - Develop and articulate the creative vision and direction for the brand. - Stay updated with current industry trends and creative techniques. - Ensure that the team's creative work aligns with the brand and meets requirements.

Team Leadership and Management: - Lead and inspire a team of 7 experienced creative professionals, including videographers, 3D artists, and designers.- Provide explicit creative direction and guidelines to the team members.- Develop the skills and talents of the team through mentorship and training opportunities.

Project Conceptualization and Development: - Collaborate with various internal teams (production, e-comm, performance marketing) to understand project objectives and requirements. - Brainstorm creative concepts and ideas. - Develop storyboards, mood boards, and other visual references to communicate the creative vision. - Articulate and sell creative concepts to the various internal teams. - Ensure that the creative concepts align with business goals and brand identity.

Quality Control and Creative Execution:



- Oversee the execution of creative concepts throughout the production process. - Provide artistic and technical guidance to the team - Review and approve final materials, ensuring high quality and adherence to the creative vision. - Monitor project progress, ensuring that deadlines and client expectations are met. - Conduct quality control checks to maintain the team's creative standards.

Creative Branding and Marketing: - Collaborate with the marketing team to develop and maintain the brand's creative branding and identity. - Ensure consistency in the brand's visual assets, including its website, portfolio, and promotional materials. - Contribute to marketing campaigns by providing creative insights and concepts.

Collaterals: Responsible for art direction of digital static and video content, social media content, web UI, static & video ads, photoshoots, packaging, inserts, etc

Experience worki

📌 Design Lead (Mumbai)
🏢 Caresmith India
📍 Mumbai