About the Role: We are looking for a TikTok Performance Marketing Specialist to drive paid media growth across international markets. This role owns campaign execution end-to-end — from setup and optimization to creative testing and reporting — while working closely with the Content Strategist and creator team to turn high-performing content into scalable paid results.

TikTok Paid Media Management

Monitor campaigns daily and identify opportunities to improve performance.

Manage full-funnel campaigns across awareness, consideration and conversion.

Performance Optimization

Track key performance metrics across campaigns and markets.

Conduct regular campaign and audience analysis.

Optimize campaigns based on performance data and business objectives.

Creative Testing

Build and maintain a structured TikTok creative testing framework.

Identify winning creative patterns and scale them.

Partner with the Content Strategist and creators to develop performance-led content.

Creator & UGC Performance





Identify high-performing creator content suitable for paid advertising.

Analyse creator-level performance and surface learnings.

Create weekly and monthly TikTok performance reports.

Identify trends and key performance drivers.

Track performance against market- and campaign-level targets.

2–4 years of experience in performance marketing, with hands-on TikTok Ads Manager experience (Meta Ads experience a plus).

Robust grasp of full-funnel campaign management — awareness, consideration and conversion.

Experience with TikTok Shop or social commerce.

Analytical mindset — comfortable pulling and interpreting data to drive decisions, not just report on them.

Understanding of creative testing frameworks (hooks, formats, messaging, CTAs).

Experience working with creators/UGC content, or strong interest in creator-led marketing.

Excellent Excel/Sheets skills for reporting;

📌 Executive Performance Mktg (Gurugram)
🏢 Fast&Up India
📍 Gurugram