Position : Area Sales Manager - Guwahati

Supervised by : Zonal Head

Role Purpose

Role holder responsible for sales fulfilment and achievement in designated area and maximizing revenue, profitability and efficiency while expanding product and customer base to achieve larger organizational objectives.

Planning, Strategy & Financials

Understand the sales strategy for the General Trade business at BCCL for the achievement of annual sales targets, expansion and retention of market / customer base and development of a robust brand proposition

Provide inputs to the Sales Manager regarding the trends, product portfolio in terms of sales volume, product mix and market conditions

Understand and support development of the Distribution strategy to ensure optimal supply of goods based on market requirements across the designated area

Monitor the activities performed by the dealers and distributors, Sales Promoters in the allocated area and address any performance gap

Conduct market research and create reports on future changes in the FMCG business for Sales Manager





Operational/ Functional

Take responsibility for implementation of the sales strategy in given territory through the cascade of performance goals and ensures their constant review

Ensure accurate demand forecasting for designated region factoring constraints and contingencies with minimum fluctuation from planned schedules

Ensure optimal inventory management and monitor effectiveness of channel partners in the region

Provide end customer feedback to marketing team to design differentiated marketing campaign and boost brand recall and market penetration in the respective state

Coordinate with sales HR to provide administrative and infrastructural support for sales force within the allocated area

People/ Self Development

Review and monitor performance of team members' and provide requisite developmental support/ inputs

Drive high performance and recommend training as required for team's continuous devel

📌 Area Sales Manager (Karimganj)
🏢 Bajaj Consumer Care
📍 Karimganj