About Our Client

A company in the general insurance industry, based in Mumbai.

Job Description
- Lead the overall brand strategy and key strategic initiatives, aligning with business ambitions while harnessing global brand framework.
- Craft and evolve a compelling brand narrative that fuses the heritage of both the brands in JV, clearly articulating our purpose, differentiation, and customer value across all segments.
- Own end-to-end brand planning - from annual brand blueprints and campaign platforms to integrated ATL, BTL, and digital communication - ensuring the brand is visible, consistent, and distinctive in the market.
- Design and drive high-impact brand initiatives that build solid awareness and preference for the brand across Retail, SME, and Corporate audiences.
- Own the social media and digital brand strategy, shaping a modern, engaging, and trusted online presence with a unified tone of voice and content approach across platforms.
- Collaborate closely with Product, Distribution, CX,



and Digital teams to seamlessly embed brand messaging into customer journeys and digital experiences, making the brand felt at every touchpoint.
- Set up and enforce robust brand guidelines and governance, safeguarding the combined equity of both the brands in JV and ensuring coherent, compliant, and premium brand expression internally and externally.
- Track brand performance across key metrics (awareness, consideration, equity, preference) and use data and analytics to continuously sharpen campaigns and strategic brand choices.
- Lead and inspire creative, media, and digital agencies to deliver best-in-class, results-driven brand work that reflects the stature and ambition.

The Successful Applicant

We're looking for someone who has:
- Experience in brand marketing STRICLTY from non BFSI industry
- Experience with E-comm, FMCG, Quick Commerce, Telecom, OTT, Insurtech, Agency background will be considered
- 17-22 years of overall experience
- Ability to manage budget

📌 Head Brand Marketing (Mumbai)
🏢 Michael Page
📍 Mumbai