Position Title: Manager – Social Media

Department: Media Department

Organization: MIT Art, Design and Technology (MIT ADT) University

Location: MIT ADT University, Vishwa Rajbaug, Loni Kalbhor, Pune, Maharashtra

Employment Type: Full time

Position Overview

MIT ADT University is seeking an experienced, creative, and data-driven Manager – Social Media to lead the university’s digital presence and strategic social engagement. Operating within the Media Department, the incumbent will be responsible for conceptualizing, executing, and optimizing end-to-end social media strategies across all major platforms (Instagram, LinkedIn, YouTube, Facebook, X, etc.).

This role requires a balance of brand storytelling, campus coverage, reputation management, and lead-generation campaigns during admissions cycles. The ideal candidate will bridge academic excellence with modern content trends to engage prospective students, current undergraduates, alumni, and industry partners.

Key Responsibilities

1. Social Media Strategy & Brand Building




- Develop and execute a multi-channel social media roadmap aligned with the university’s broader branding and marketing objectives.
- Maintain and uphold brand guidelines across all social channels, ensuring a consistent tone, high visual standards, and messaging integrity.
- Conceptualize creative campaigns to highlight university milestones, research achievements, campus events, cultural festivals (e.g., Personafest), and student success stories.

2. Content Creation & Campaign Execution
- Oversee a team of content creators, graphic designers, copywriters, and video editors to produce engaging original content (Reels, Shorts, carousels, live streams, and long-form video).
- Collaborate with the Admissions & Digital Marketing teams to design and deploy organic and paid social campaigns aimed at driving student enrollments.
- Plan and execute coverage for live campus events, guest lectures, convocations, and VIP visits in real-time.

3. Com

📌 Social Media Manager (Nagpur)
🏢 MIT ADT University
📍 Nagpur