As a Social Media Expert, you will shape, manage, and amplify messaging for sanitation, behaviour change, and system reform programs. You’ll lead multi-platform content strategy, coordinate creative campaigns, and ensure strategic visibility of project impact.

Key Responsibilites:
· Design and implement integrated communication strategies aligned with project goals.
· Drive behavioural and perception change through targeted messaging.
· Develop campaign calendars and storylines for sanitation, health, and governance themes.
· Collaborate with IEC teams, field mobilizers, and government stakeholders.
· Oversee the production of high-impact creative content (videos, reels, print).
· Track communication KPIs and regularly report campaign impact.

Qualifications:
· Graduate/Master’s degree in Digital Marketing/Communication or any field




· minimum 1 years of experience in leading public or government communication campaigns.
· Robust experience with stakeholder communications, content strategy, and IEC.
· Fluency in English and Hindi, Bengali; regional languages a bonus.
· Visual storytelling instincts and an eye for detail.

What Sets you a part
· You think in strategy, design in campaigns, and communicate with empathy.
· You’ve worked with civic bodies, development sector agencies, or digital campaigns.
You believe communication is a lever for change, not just visibility.

Email us at: [email protected]
Contact : (phone hidden)

📌 Social Media Expert (Kolkata)
🏢 Human Matrix
📍 Kolkata