About the Role
We are seeking a creative, analytical, and performance-driven Digital Marketing Specialist to execute and optimize digital marketing campaigns across multiple online channels. The ideal candidate should have hands-on experience in paid advertising, SEO, social media marketing, email marketing, marketing automation, and GoHighLevel (GHL).
Key Responsibilities
Paid Advertising
Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
Monitor ROI, ROAS, CPL, and CPA.
Conduct A/B testing.
Manage campaign budgets.
GoHighLevel (Mandatory)
Build sales funnels.
Create workflows and automation.
Manage CRM pipelines.
Configure Email, SMS & WhatsApp automation.
Create landing pages and forms.
Track leads and campaign performance.
Integrate Zapier, Make, APIs and Webhooks.
SEO
Perform keyword research.
Execute on-page, off-page and technical SEO.
Improve rankings and organic traffic.
Use SEMRush, Ahrefs and Search Console.
Social Media Marketing
Execute social media campaigns.
Coordinate with design team.
Increase engagement and brand awareness.




Analytics & Reporting
Track performance using GA4, Looker Studio and GoHighLevel.
Prepare weekly and monthly reports.
Recommend optimization strategies.
Required Skills
Skills
GoHighLevel (Mandatory)
Google Ads
Meta Ads Manager
GA4
Google Tag Manager
SEO
SEMRush / Ahrefs
WordPress
Marketing Automation
CRM Management
Landing Page Optimization
Zapier / Make
Excel / Google Sheets
Qualifications
Qualifications
Bachelor's degree in Marketing, Business, Communications or related field.
Digital Marketing certifications preferred.
Google Ads & Google Analytics certifications are an advantage.
Experience Required
Experience
3–5 years of Digital Marketing experience.
Hands-on paid advertising experience.
Experience with GoHighLevel CRM and automation.
Solid knowledge of SEO, PPC and lead generation.
KPIs
KPIs
Qualified Leads
CPL
CPA
ROAS
Campaign ROI
Organic Traffic
Keyword Rankings
Landing Page Conversion R

📌 Digital Marketing Specialist (Jalandhar)
🏢 XLNC Exotic
📍 Jalandhar