Influencer Marketing Specialist — Creator Collaborations
Company: sadhna.co
Employment Type: Full time
Location: On-site, Noida

About sadhna.co

Sadhna.co is a fast-growing premium pooja products brand offering bamboo-less agarbatti, havan cups, dhoop, and more. Our mission is to bring devotion, purity, and thoughtful products into lakhs of Indian homes.

As we scale toward becoming one of India's most loved pooja brands, influencer-created content is at the heart of our next phase of growth.

About the Role

We are looking for an Influencer Marketing Specialist to own our creator collaboration pipeline end-to-end.

You will discover and connect with relevant creators across devotional, lifestyle, home, mom, and wellness niches, close barter collaborations, brief creators, coordinate content delivery, and work closely with our performance marketing team to turn the best creator content into Instagram posts and Meta ads.

This is a high-ownership execution role—ideal for someone who is Instagram-native, enjoys building relationships with creators, communicates confidently,



and wants to build a strong creator network from the ground up.

What You'll Do
- Discover and shortlist relevant nano and micro influencers (5K–200K followers) across Instagram and YouTube Shorts.
- Send 50–60 outreach messages/emails every day and maintain a healthy creator pipeline.
- Negotiate and close barter collaborations, with a target of 20–30 collaborations per month once fully ramped up.
- Coordinate product dispatches, creative briefs, creator communication, and follow-ups to ensure timely content delivery.
- Collect final videos and raw footage and secure written content usage rights for paid advertising.
- Coordinate Instagram Collab posts and partnership/whitelisted ads with sadhna.co.
- Maintain an organised tracker covering every stage: Outreach → Response → Agreed → Shipped → Content Received → Posted → Handed to Ads Team.
- Share weekly performance reports covering outreach numb

📌 Influencer Marketing Specialist (Noida)
🏢 Sadhna.co
📍 Noida