Role Summary

Build and execute end-to-end launch plans, pitching, positioning, and go-to-market strategies for Electrical Low Voltage (LV) offerings across India, MEA, Pacific/APAC, and South America, leveraging customer value insights and competitive intelligence to deliver clear differentiation across diverse market need.

Key Responsibilities

Own end-to-end product launches for LV Breakers
Define product positioning, value propositions, and differentiation based on market needs.
Conduct market research, competitive analysis, and willingness-to-pay (WTP) studies to inform pricing and offer strategy.
Develop and localize marketing collateral (pitch decks, brochures, sales enablement tools).
Design and execute go-to-market plans adapted to regional customer personas ( End users, Distributors, EPCs, Specifiers, Panel Builders etc.)
Support technical-commercial pitches and key customer engagements across target geographies.

Qualification

Engineering degree (Electrical preferred).
MBA in Marketing from IIM, ISB, or equivalent top-tier institute.




Robust experience in Product Marketing and global exposure

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📌 Product Marketing (Bengaluru)
🏢 Schneider Electric
📍 Bengaluru