About the Role We are looking for a strategic, high-energy Group Account Manager to lead our Creatives for Commerce division. This role is specifically designed for a leader who understands that in today's digital landscape, creative is the new targeting. You will be responsible for overseeing brands that partner with us for performance-driven creative assets, ranging from high-converting UGC (User-Generated Content) to large-scale influencer campaigns, end-to-end video production, and post-production workflows. Your mission is to bridge the gap between creative storytelling, video production excellence, and performance data. Key Responsibilities 1. Strategic Leadership & Creative Excellence * Develop and oversee the execution of high-performing static and video ad creatives specifically designed for Meta, TikTok, and YouTube. * Oversee the end-to-end video production lifecycle, from concept development and shoot direction to video editing, pacing, and post-production refinement. * Lead the team in competitor analysis, video trend spotting,



and hook testing to ensure our clients stay ahead of the curve. * Own the creation of comprehensive creative strategy decks that align brand identity with performance goals. 2. System Building & Process Optimization * Build and refine internal systems for sourcing, briefing, filming, and editing high-volume, high-quality UGC and branded video assets. * Optimize post-production operations, ensuring effective hand-offs between creative directors, video editors, performance marketers, and account teams. * Establish a rigorous system for assessing the impact of creative assets. * Define and track video-specific KPIs such as Hook Rate, Hold Rate, Thumb-Stop Ratio, and ROAS-based creative attribution. 3. Client Success & Business Growth * Maintain strong relationships with key brand stakeholders, presenting creative concepts and video performance reports to demonstrate ROI. * Partner with the sales team to lead pitches for high-value p

📌 Senior Creative Strategist (India)
🏢 Epigroww Global
📍 India