About the Role
One of our clients is looking for a high-performing Amazon SEO & Conversion Strategist with robust expertise in organic growth, content optimization, search performance, and conversion rate optimization.
This role will focus on improving organic rankings, keyword visibility, conversion rates, and revenue through data-driven Amazon listing optimization and analysis of Amazon-native data sources, including Search Query Performance (SQP) and Brand Analytics.
This is an organic growth-focused role, rather than a primarily PPC-focused position.
Key ResponsibilitiesAmazon Listing Optimization & Conversion
Optimize Amazon product detail pages, including titles, bullet points, A+ Content, images, and video.
Analyze listing performance and identify conversion barriers using data-driven insights.
Develop recommendations to improve product page engagement, conversion rate, and revenue.
Provide clear creative direction for content, imagery, video, and other listing enhancements.
Amazon SEO & Organic Growth
Develop and execute keyword strategies to improve organic search rankings and visibility.
Identify high-impact keyword opportunities, ranking gaps, and areas for organic traffic growth.
Improve non-paid traffic, keyword coverage, and share of search across priority products.
Monitor keyword rankings and evaluate the impact of content optimization initiatives.
Search Query Performance (SQP) & Brand Analytics
Use Amazon Search Query Performance (SQP) to analyze the customer search funnel from impressions to clicks and purchases.
Identify funnel drop-offs and determine whether performance limitations are related to content, pricing, visibility, or other factors.
Leverage Amazon Brand Analytics to understand competitive positioning and search behavior.
Identify high-value search opportunities and develop strategies to strengthen performance on priority search terms.
Use Amazon-native data to support optimization decisions and measure results.
Cross-Functional C
📌 Amazon SEO (India)
🏢 Quikr
📍 India