Key Responsibilities

Multi-Portal Campaign Execution

Set up, launch, and manage performance campaigns on e-commerce ad portals the brand advertises on, including:
Purplle Portal — Smart Shopping and other performance campaign formats
Amazon Ads (Sponsored Products/Brands/Display)
Flipkart Ads Manager
Nykaa Ads
Quick-commerce ad platforms (Blinkit, Zepto, Instamart) as applicable
Any other marketplace or retail media portal added to the brand's mix
Conduct keyword, product, and audience targeting research on each portal to maximise relevance and ROI.
Monitor daily budget pacing, bids, and campaign health across all portals to ensure spend efficiency and avoid underspend/overspend.
Optimise campaigns portal-by-portal based on performance data — CTR, CPC, ACOS/ROAS, conversion rate, and share of search/visibility — adapting tactics to each platform's specific levers and nuances.
Troubleshoot campaign disapproval, tracking issues, tagging errors, or underperformance flagged within any portal.
Stay current on each portal's product updates, recent ad formats, and policy changes,



and proactively test/adopt relevant new features.

Platform & Account Coordination

Coordinate with each platform's account/partner support team (Purplle, Amazon, Flipkart, etc.) on catalogue visibility, listing quality, campaign eligibility, and issue resolution.
Maintain campaign trackers/logs per portal to keep budgets, targets, and live campaigns organised and auditable.
Align with the brand/category and creative teams on campaign priorities tied to new launches, sale events (e.g., Purplle/ Amazon/Flipkart sale days, festive periods).

Budget & Spend Management

Track and manage daily/weekly/monthly budgets across all portals, reallocating spend based on real-time performance trends.
Flag and act on overspend, underspend, or missed pacing targets promptly.
Ensure campaigns stay within approved budgets and targets set by the media manager/client.

Reporting & Analysis

Prepare regular (daily/wee

📌 Executive/Senior Executive (Mumbai)
🏢 Purplle.com
📍 Mumbai