Role: E-commerce Fashion Merchandiser / Digital Visual Merchandiser
Experience: 2–5 Years
Industry: Fashion / D2C / E-commerce / Marketplace
Role Objective
Own how fashion is selected, categorised, presented and promoted across VYLA.
The merchandiser will decide what gets uploaded, where it appears, what should be marketed, and what should not receive visibility, using a combination of fashion sense, inventory availability, trends and performance data.

Key Responsibilities1. SKU Curation
Review product catalogues and inventory from brands.
Decide which SKUs should and should not be uploaded.
Identify hero, commercial and experimental SKUs.
Remove or deprioritise repetitive, weak or low-potential products.
Maintain the right assortment across price, colour, silhouette, occasion and category.

2. Website Merchandising
Own category and collection pages.
Decide product ranking and placement.
Create commercially relevant edits and collections.
Regularly refresh Recent In, Trending, Bestsellers and seasonal pages.
Ensure customers see the strongest products first.

3.



Inventory-Based Merchandising
Track inventory at SKU and variant level.
Prioritise products with sufficient inventory.
Prevent marketing spend on products that cannot support demand.
Identify slow-moving inventory and create strategies to improve sell-through.
Flag stock gaps in important categories.

4. Marketing SKU Selection
Work directly with the marketing team to decide:
Which SKUs should run in Meta/performance campaigns.
Which products should be sent to influencers.
Which SKUs should feature in social media content.
Which products should be used for seasonal campaigns.
Which products have the strongest potential to become VYLA hero products.

5. Trend & Commercial Analysis
Monitor:
Fashion trends
Search behaviour
Product views
CTR
Add-to-cart rate
Conversion rate
Sell-through
Inventory depth
Returns
Price-point performance
Use this information to continuously improve product placement and assortment.

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📌 E-commerce Fashion Merchandiser (India)
🏢 Vyla
📍 India