Title: Marketing Lead
Location: Noida
Experience:
- 8-12 years of experience in B2B Digital Marketing, with significant expertise in email marketing and lead generation.
- Proven experience leading and managing marketing teams, including target setting, campaign ownership, mentoring, and performance management.

About the Role
Marketing Lead to drive demand generation, email marketing, digital marketing, SEO, and marketing team performance. The ideal candidate will have a strong B2B marketing background with proven expertise in lead generation, marketing automation, campaign optimization, and team leadership.
This role requires a strategic thinker who can also execute hands-on marketing initiatives, build scalable lead-generation programs, and align marketing efforts with business growth objectives in the U.S. hospitality market.
Key Responsibilities:
Marketing Strategy & Team Leadership
- Lead, mentor, and manage the marketing team, ensuring transparent ownership, accountability, and performance against KPIs.




- Develop and execute comprehensive marketing strategies aligned with business objectives and revenue goals.
- Establish campaign priorities, performance benchmarks, and reporting frameworks.
- Drive continuous improvement through data-driven decision-making and performance analysis.

Email Marketing & Marketing Automation
- Plan, execute, and optimize email marketing campaigns using Zoho Campaigns and related marketing automation platforms.
- Create and manage audience segmentation, automated workflows, drip campaigns, and lead-nurturing programs.
- Conduct A/B testing on subject lines, content, CTAs, and campaign structures to maximize engagement and conversions.
- Monitor deliverability, open rates, click-through rates, and conversion metrics to improve campaign performance.

B2B Lead Generation
- Drive qualified lead generation through LinkedIn, email outreach, website inquiries, databases, content marketing, and digital campaigns.
- Develop and implement lead a

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